System Audit, Health Check, Instance Review

Whatever you've heard of them being called, a System Audit is the best way to get an idea of how your instance is performing.

Most automation managers usually spend the majority of their time inside one instance. Our team, on the other hand, is constantly in and out of instances all day long. Over time we've found what is considered "Best Practice" might not be a best practice for you.

Types Of Audits:

Standard Audit:

The standard audit reviews how everything is running in your Marketing Automation Platform, CRM and Business Analytics tool. We review all technical configurations and, verify the data architecture and make sure the systems are configured and working correctly. We review any backlogs, Sync errors, or sync failures that have occurred. We also review the data model in CRM and how it associates to your Marketing Automation Platform, and ensure that data flow is happening as expected.

Marketing Sensitivity Analysis: (MAP / CRM)

This is the most inclusive Audit you can get. You’ll receive all of the items from the free and standard audit, but we’ll provide industry-specific KPIs, identify data gaps and review your entire CRM. Additionally, we’ll take a look at how effective your lead scoring program is and walk you through your lead lifecycle to identify gaps. Our team will also provide in-depth feedback of all, but not limited to:

Your Lead scoring program
Qualification process
Content review and engagement
Industry comparison and standings
Marketing engagement over time

Start Your Audit

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“Leveraging the Marketing Sensitivity Analysis gave us a deeper understanding of our current data architecture and really helped us focus on what we needed to focus on vs what we wanted to focus on. GNW consulting has been crucial in helping identify and fill the gaps within our Mar-Tech stack. "

Daniel Toma
The Myers-Briggs Company