The Marketing Operations Framework

The GNW Consulting Marketing Operations Framework is a comprehensive tool for understanding how Marketing Operations (MOps) impacts an organization and the benefits it provides.

Marketing Operations Framework

Reinvent Your Marketing Operations

Put an end to ineffective “cookie-cutter” strategies. We develop custom, data-driven marketing automation solutions tailored to your industry. 

Marketing Operations' Impact on Revenue

Our strategic framework is having an impact in helping organizations better understand the role of Marketing Operations and it’s role in revenue.

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"Increasing our bottom line"

GNW Consulting’s extensive knowledge and support for Marketo, Salesforce and many other platforms is invaluable to our daily operations. With their guidance, we have developed best practices to leverage marketing automation to increase efficiencies and increase our bottom line. I have and will continue to recommend them throughout my network.

Michelle Summers
Strategic Marketing Manager
UCI Division of Continuing Education

"They focus on the technical details"

Victoria and the team at GNW allow our team to focus on creative and messaging while they focus on the technical details and provide the Marketo expertise that we just don't have in-house. We've also had access to their SalesForce expert to chat with our IT team on opportunities to increase data integrity. We would not be operating at the level we are without their support!

Carla Wertz
Director of Marketing
Bancroft

"An invaluable partner"

GNW has been wonderful to work with. In a situation where we had to get our marketing automation up and running quickly, GNW was by our side every step of the way, providing guidance and jumping in wherever we needed them, adapting to whatever curve balls were thrown. They were an invaluable partner in a successful system launch and continue to be an excellent sounding board when we have questions.

Keller B.
Marketing Manager
CEM Corporation

"An extension of our marketing team"

We've had a great time evolving with GNW. They are an extension of our Lakeside marketing team. They're fun, they're trustworthy, they're consistent and they've got a huge amount of knowledge that they willingly share and help us to grow.

Jessie Duford
Marketing Manager
Lakeside Manufacturing

"Experts on staff to help"

Working with GNW has been a great experience for our entire team. They’re able to simultaneously manage a number of our projects across different technology and platforms - and anytime we need support for something new they have an expert on staff who can help! Between their stellar service, incredibly talented team, and breadth of capabilities, GNW is the renaissance partner you want on your team.

Nikki Freeman
Newfront

"Boosted conversion by 1,150%"

Our Marketing Operations were very cumbersome and messy… There were a lot of inherited processes that we had to audit and then flip to ensure we could find all of the errors across data inconsistencies and to increase our target audience.

Christie Koester
Director of Marketing & Communications
John Henry Foster

"Set me up for success"

When I started my new role as lifecycle manager, GNW Consulting, gave me a wealth of knowledge, documents, and data to set me up for success. GNW also provided me with helpful feedback and encouragement to think creatively, and those lessons stay with me today. I'm glad I trusted GNW.

Jasmine Jones
Lifecycle Manager
Greenwood

"Tackle complex projects with ease"

Our partners at GNW regularly help us tackle complex data projects, involving both our marketing automation platform and our CRM, with ease. It has allowed us to simplify our business processes, increase efficiencies, and develop sophisticated nurture campaigns that were once thought to be out of reach. They are tried and true experts that I’d recommend time and time again.

Lizzy Boyle
Alliant University

"Quick to respond"

Working with GNW for our Marketo implementation was amazing. Raja and his team are quick to respond to any questions. Their expertise in setting up everything from newsletter sign-ups to templates to governance made the experience much easier for our Marketing team. Their understanding of Salesforce CRM integration was vital to our success. Our main contact, Emily, was always willing to make any kind of revision or change – and she did it with a smile. The implementation went so well that we now have them on retainer!

Karen Mackenzie
San Francisco Jewish Federation

"Exeptional Marketing Operations knowledge"

What sets GNW's staff apart is their exceptional Marketing Operations Knowledge, which was evident in their strategic approach to our various projects. The team’s expertise in all aspects of Marketo and Salesforce not only met but exceeded my expectations. I highly recommend GNW Consulting for its top-notch service and skilled professionals.

Andy Menefee
Plan Member

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