We helped UCI Division of Continuing Education by:
  • Optimizing their Marketo and SalesForce to properly relate data to campaign initiative's.
  • Implement lead scoring to help identify engaged prospects.
  • Leverge email snippets and program templates to increase build time efficiency.
  • Use dynamic content/segmentation for targeted messaging.
  • Conducted internal team training sessions, to impower marketing managers.

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“GNW Consulting’s extensive knowledge and support for Marketo, Salesforce and many other platforms is invaluable to our daily operations. With their guidance, we have developed best practices to leverage marketing automation to increase efficiencies and increase our bottom line. I have and will continue to recommend them throughout my network.”

Michelle Summers
University of Irvine