Decoding UTM Success, In Marketo Measure

In case you missed it, view the on-demand webinar that focused on best practices and setup for your Marketo Measure (Bizible) Instance.

Join our two tenured attribution experts, Adam Berlin (GNW Consulting) and Ian Michels (Adobe) as they walk through tips, tricks, and overall best practices to optimize your online channel tracking.

The topics covered in this webinar include:
  • Navigating a UTM Strategy or a lack thereof.
  • Custom tracking for anything!
  • Advanced Logic: “AND” & “OR” (when/how to use both)
  • Do's, Don'ts and Gotchas of online tracking.
Check it out on-demand whenever you've got some free time!

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Ian Michels 
(Adobe)		  Adam Berlin
(GNW Consulting)

Access On-Demand

Read the Full Success Story

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Michelle Summers
University of Irvine

how we did it