Decoding UTM Success, In Marketo Measure

Join Adam Berlin (GNW Consulting) and Ian Michels (Adobe) as they walk through best practices of setting up your online channels within Marketo Measure (Bizible).

They'll walk through:
  • Navigating a UTM Strategy or a lack thereof.
  • Custom tracking for anything!
  • Advanced Logic: “AND” & “OR” (when/how to use both)
  • Do's, Don'ts and Gotchas of online tracking.

Ian_Headshot.jpeg 1693498824172.jpg
Ian Michels 
(Adobe)		  Adam Berlin
(GNW Consulting)

Register Today

Date: Feb 8, 2024
Time: 1:00pm PST/ 4:00pm EST

Read the Full Success Story

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Michelle Summers
University of Irvine

how we did it